Story of surfish®

Surfish® was created because of an everyday problem that is completely underestimated. We kept seeing the same scene play out, over and over. A mother standing on the beach. Wind. Wet kids. The towel slipping. Clothes falling into the sand. Everything needs to happen fast. Nothing actually works.And here's the real insight. There was no solution that treated this as a process. The market offers individual products, a towel, a poncho, a bag. But no one had understood the actual problem. Changing by the water is a chaotic sequence, not a single product problem.